What I have seen with most heart-centered entrepreneurs is that they become a coach, counselor, healer or facilitator because they want to be of service to the world and help people heal and live a full, rich life. Which is a beautiful thing that the world needs desperately.

However, most "heartpreneurs" I work with have given little or no thought to creating meaningful income and growing a profitable business at the same time. Their attitude is “I just want to help people. If I make some money along the way, then GREAT.”

People over profits. I get it. I have been there. I have felt the same way.

My Entrepreneurial Money Story

When I decided to become an entrepreneur and leave my corporate JOB more than 15 years ago, I had no business plan and no idea what a P+L sheet was (that’s Profit + Loss if you are wondering). I invested in a beautiful business card, had a logo designed, a website created and started networking.

However, I had no idea how to price or package my event planning services much less budget or set financial goals. I just wanted to build relationships and book new projects and make my clients happy. Knowing my numbers was low priority for me.

Unfortunately, my avoidance of my financial situation caused me to ride an emotional roller coaster in my relationship with money. And kept my business BROKE.

You might know the feeling. One day you feel confident because the prospect said YES to working with you and there is money flowing into your bank account. The next day you feel like a failure because all your profits are now gone because you paid business expenses or if you are lucky yourself. You are always in the hustle of meeting the next potential client and closing the next deal.

Can you relate? Being on the money roller coaster is enough to make any entrepreneur lack confidence and want to quit and find a new JOB.

At one point things were so bad that any conversation with my husband about money would end up with me in tears. And...we were audited by the IRS...TWICE because they considered my business a hobby and questioned the business deductions.

Talk about frustrating! I kept thinking "why can't I figure out how to build a profitable business?" and "maybe I'm not cut out to be an entrepreneur."

Back then I didn’t understand that my relationship with money was keeping me from building a profitable, sustainable business. I knew I had unhealthy money habits. I knew I was spending more money than I was making and I that was undercharging for my services. But I didn't know why or how to create new healthy, profitable habits. It's no wonder I was on the money roller coaster. More on the emotions, feelings and learned behaviors that were driving those habits in another post.

When I became a coach a few years ago I knew that I did not want to carry those habits into my new business. So I made a choice to figure out where my money blocks were sabotaging my life and business. Instead of sticking my head in the sand and ignoring the numbers, I chose to understand and heal my relationship with money and started researching resources that could help me have a healthier relationship with money and create the abundance that I desired.

Fast forward to today. I am coaching entrepreneurs on how to crack their money code and create meaningful income so they can transform how they think and feel about money, themselves and their business. And I can have a conversation about money with my husband without ended up in tears (most days).

Why is this important for you?

You know you have beautiful gifts and talents to share with the world but you are confused with how to translate that into making money and building a profitable business. I am here to give you permission that it is OKAY to make money. And make great money.


Did I describe your journey too?

If so, the good news is there is a way to awaken your abundance and start creating meaningful income and healthy money habits. It starts with understanding your behaviors and thoughts in relationship to money.

I would love to support you in stepping into your power financially. Email me at kat@katsanford.com if you have questions about how I work with my clients or book a complimentary Creating Abundance Discovery Session below.

NOTE: I am not a licensed Financial Advisor and do not give advice on investments. My area of expertise is money mindset and strategies to monetize your expertise and create strategies and systems to support business growth.

Kat Sanford | Part 3 | Cultivating Abundance in Your Life Series

Welcome to part three of a 5-part series to help you cultivate a holistic, heart-centered life. I hope you find inspiration and encouragement here. As a Heart Centered Facilitator the concepts I share are from the best-selling book and course, The Desire Map, written and created by Danielle LaPorte. Plus my life experiences are thrown in to the mix.

This week the conversation continues with a focus on the life area of CREATIVITY + LEARNING, why it is important for entrepreneurs plus ideas for cultivating more creativity for yourself and your community.


According to The Desire Map, the CREATIVITY + LEARNING life area relates to these subtopics. I have included my own brief definitions that include a few examples of each.

  • Culture - arts, beliefs, customs, languages, rituals, traditions

  • Creative expression - an expression of your ideas, feelings, and/or personality

  • Education - learning through doing, studying or being taught

  • Interests - something you are curious about and want to learn more about

  • Hobbies - regular activities that are done for enjoyment

I love writing about this life area because one of my brand personality archetypes is the Explorer. That means I am driven by a desire to seek new experiences and embrace other cultures and ideas. I also love to read and learn new things.

Why is creativity important?

What does being "creative" mean to you? Growing up I never really identified as being creative because I thought that meant you were an artist, dancer or musician. Now I feel that it is my desire to consciously create something tangible or learn a new concept through a creative process or experience. It's a yearning to discover, co-create, have adventures, try something new and be fully immersed in the moment.

Why is this important? Time for creativity and learning is so important. In fact, research has shown that involvement in cultural programs contributes to overall better health and quality of life regardless of age.

As entrepreneurs we can be ruled by perfectionism, sucked into the "hustle" and addicted to productivity. In the quest to succeed we overschedule ourselves with meetings and obligations and forget to leave space in our calendar to pause much less spend time creating or learning something new. Unfortunately, to the detriment of our mental and physical health, our relationships and our personal growth journey.

As a recovered A type personality I know how hard is can be to take a break from business. However, taking time for creative acts can help you be more productive in business over the long-term by helping you focus and reduce anxiety and stress.

When I work with my clients we focus on strategies that allow them to work more effectively so they can have the financial and time freedom to be 100% present with family and friends, play more and work less hours. The concept of work/life balance is a real thing in my world. A great example of what work/life balance looks like is illustrated in this story from Danielle LaPorte.

Let's Be Creative...

Here are some curated ideas for experiencing more creativity and learning in your life and business. What I love about this list is you can enjoy them by yourself or share the time with a loved one, friend or your community. Have fun! Get out and explore. Go for it!

Culture. Learning about other cultures, both locally and internationally, is a great way to gain understanding and open your mind to the community and people around you. If you live in a large city get curious and go explore the art galleries, parks and eat at a local ethnic restaurant in the different neighborhoods. Two of my most unexpected, memorable experiences were exploring the Asia Society Texas and stumbling across the art studio for Gonzo247, a famous Houston-based graffiti artist.

If you have the opportunity to travel take the trip. My husband and I are foodies so we love to eat at the local hangouts. One of my favorite memories is walking the cobblestone streets of The Hague in The Netherlands late one night looking for a place to eat and discovering a California-style Mexican restaurant. It was unexpected and really good! Want to get your children involved? Here are a few great ways to help them respectfully interact and engage with people from different cultures: cook food, listen to traditional music or celebrate a cultural holiday. For example, here is a great article from The Everymom on how to teach children about the Lunar New Year.

Creative expression. Do you like to create things with your hands? Art, Creative Writing, Cooking, Drawing, Jewelry Making, Painting, Photography, Pottery, Sewing, Sculpting, Soap Making are all beautiful physical creative expressions. Last year I had the chance to create my own custom Mala bead necklace with Baja Malas during a Meditative Art workshop in Mexico. If you can't make a trip to the Cabo area anytime soon check out these DIY kits from MerkaKalpa Malas. Or do you like to express yourself through creative movement? Dancing, Hiking, Roller Skating Singing and Sports are all great ways to express yourself.

Education. Continued learning raises self-confidence. Is there a topic that you enjoy or would make you feel supported as a business owner or help you serve your clients?

Reading is a great way to learn. Leadership expert, Brian Tracy was quoted as saying, "Read an hour every day in your chosen field. This works out to about one book per week, fifty books per year and will guarantee your success."

Don't have time to read a book? Audiobooks, learning apps, e-books, and online courses are great options. One of my favorite resources for personal development is Commune (www.onecommune.com) whose mission is to create a global wellness community around the ideas and practices of the world's greatest teachers. They have self-paced courses from experts like Dr. Mark Hyman, Marianne Williamson, Deepak Chopra and Michael B. Beckwith. Enjoy a free 14 day trial membership here.

And if you are looking for leadership and professional development books check out the Resources page at www.katsanford.com.

Interests. What is something you have always been curious about and want to learn more about? Meditation? Emotional Intelligence? A new language? Creating memes? Pickleball? Pick one or two and decide what you need to get started.

Hobbies. For me a hobby is more about doing something than collecting things. What are you passionate about doing? Like it is so enjoyable you want to hang a "GONE FISHING" or "DO NOT DISTURB" sign out so that you can enjoy the experience uninterrupted. The thing you can do for hours. Has it been a long-time since you did something just for fun? As soon as you finish ready this post, grab your calendar and put at least one hour on your calendar for hobby time.

Now that I think of it, I think it's time I scheduled a visit to the Houston Zoo with my nephew.

Well, that's a wrap for this one. I hope you enjoyed these ideas and are inspired to tap into your own creative process and cultivate your own learning habits. If you want to reflect further I have included a few journal prompts below.

Let's journal it out ...

What does CREATIVE FLOW mean to you? Think of a past experience that was super positive. How did you feel? Write out 5 things you are passionate about. How do you feel when you look at your schedule for the week? Does your schedule include space to play, learn and be creative?

Always remember...

Heart Centered Living is about consciously creating a life that brings you JOY, LOVE, PEACE and HAPPINESS. You deserve the space and time to be creative and do the fun things that spark joy and make you happy.

I am here holding space and cheering you on towards your hopes, dreams and desires.

How can I support you? I would love to connect with you.

Reach out at kat@katsanford.com. I'll be ready next time with more tips to help you create an abundance of LOVE in your life and business with a focus on the life areas of RELATIONSHIP + SOCIETY.

PS…As I mentioned at the beginning of this post the concepts shared in this post are based on the concepts in the best-selling book, The Desire Map, written by Danielle LaPorte. The digital version of the book is available on my Resource page here. If you are interested in the self-paced, digital course of The Desire Map click here. And full disclosure…I am an affiliate of both COMMUNE and Danielle LaPorte. This post does contain my affiliate links and I receive a commission that helps me offset the business costs of being an entrepreneur.

Kat Sanford | Soulful Business Strategist

Last week I kicked off a 5-part series CULTIVATING ABUNDANCE IN YOUR LIFE by sharing ideas on how to create abundance in the 5 life areas and concepts based on the best-selling book and course, The Desire Map, written and created by Danielle LaPorte.

This week the conversation continues with a focus on the BODY + WELLNESS life area, why this is important for entrepreneurs and a few ideas to support you in your wellness journey.

Yours truly rafting the Rogue River in Oregon.


According to The Desire Map, the BODY + WELLNESS life area relates to

  • Fitness

  • Food

  • Rest + Relaxation

  • Healing

  • Mental Health

  • Sex + Sensuality

Discovering how you want to feel mentally, physically and emotionally. Then putting practices in place to support you in these areas.

Why is this important? If you are a solo entrepreneur or even the leader of a small team, maintaining your health is super important. There is no paid sick leave and many times customer service, marketing, sales and operations ALL depend on you showing up with energy, focus and confidence. Putting in the time for your personal wellness is equally as important as making the next sales call or responding to a client.

Being an entrepreneur is similar to being a long-distance runner. We can go the distance if we have trained and prepared to make it up the peaks and back down again. I love this quote I found recently when researching the mind-body connection that says it well.

“...Phases of low productivity go hand in hand with poor diet, lack of sleep, inappropriate work environments, stress, poor use of time, a racing mind, or a fragmented focus. However, unlike serious athletes, entrepreneurs ignore symptoms and don't dedicate the time to proactively train their bodies and minds for success.” Lori Webb, Forbes.com

As a Soulful Business Strategist I help women entrepreneurs position themselves and their brands in ways that feel in alignment with their values so they can attract their ideal clients and increase their profits while still having time for the things that matter the most.

Often when I start working with a client they feel tired, overworked and undervalued. I hear things like “I’m exhausted” or “I am tired of hustling“ or “I have no free time“. This breaks my heart because one of the benefits of being an entrepreneur is the freedom to control your own schedule. I certainly didn’t start a business to work 60+ hours a week.

In my own life I have struggled in this life area and it has affected my business. I have experienced times when my mind was fuzzy from lack of sleep. I have even had days where I had to reschedule meetings and take a nap because my energy level was so low. This is why I am passionate about sharing the tips below to help you avoid burnout and exhaustion.

“Joy is the deepest indicator of deep wellness.” - Danielle Laporte

6 Wellness Tips

Disclaimer: I am not a medical professional or fitness expert. These tips are based on activities I personally do to feel healthy and well.

  1. Fitness. Love Your Body. Give gratitude to your body by doing a head-to-toe body scan and saying THANK YOU to each part of your body. I am a BIG fan of Mel Robbins and love The High Five Habit concept of looking in the mirror and giving yourself a High 5 hand slap. Do at least moderate exercise each day. Take a hike. Walk the dog.

  2. Food. Fuel Your Body. Limit the amount of salt, sugar, caffeine and alcohol in your diet. Drink plenty of clean, pure water each day. This will breathe new life into your skin, hair and will nourish all of your vital organs.

  3. Rest + Relaxation. Learn to listen to your body. Your mind, heart and muscles will all tell you when you need extra sleep. Bubble baths, naps, going to bed early and sleeping late are all 100% okay. Breathing techniques, journaling, listening to music and spa treatments are also great ways to relax. Take a Digital Detox. The convenience that cell phones have added to our lives can actually be a double-edged sword. We depend on them so much it seems we can’t live without them. Our minds are constantly filled with news, social media, emails, etc. that it is nearly impossible for us to settle. Put your phone down at least 30 minutes before bed. Create a phone free zone. Unplug from technology (yes your email will still be there later). Read a book, take a walk in nature or play a board game with your family and friends.

  4. Healing. Do you have emotional and/or mental wounds that need to be healed so you can move forward? Some people benefit from art therapy, journaling, meditation, music therapy, EFT, Reiki and other modalities of treatment. Whether you use a self-guided tool or work with a therapist learning to identify and release past traumas can be very beneficial to our emotional health.

  5. Mental Health. Be intentional about fostering a healthy mindset. Block out time for meditation and/or prayer. Read books, listen to audiobooks or watch videos on emotional intelligence, leadership and mindset. Take time to journal. Follow trusted experts but be mindful of what you think, read, watch and listen to and when. Learn to set boundaries and say no. Avoid comparing yourself to other people. (Know that feeling "blah" is normal sometimes but please seek help if you suffer from long-term depression and thoughts of suicide.)

  6. Sex + Sensuality. Schedule your wellness exams. Ladies, get your mammograms and annual well woman checkups and men get your prostate exams. I also suggest getting a yearly blood test of your thyroid and hormone levels. For me, sex starts outside the bedroom. Take time to be with your partner. Schedule a date, talk, do things together and co-create an environment where it is safe to communicate in a vulnerable way. This is one way to build a feeling of intimacy. Do something for yourself that feels sensual. Maybe it is wearing beautiful undergarments or an outfit that makes you feel amazing. Or maybe it is wrapping up in a warm blanket, lighting some candles and listening to music. Or maybe it is a DIY couples massage. You choose. Single? Take yourself on a date. Buy yourself the flowers. You are worth it.

Well, this wraps it up for the week. I hope you have enjoyed reading this blog post and that these ideas have inspired you today. I’m curious…Which one of these tips is a missing step in your wellness journey? How can you adopt one of these practices as your own?

Let’s journal it out…

Find a quiet spot, grab your journal. Ask yourself these questions.

How do I want to feel in each of these areas of BODY + WELLNESS?

Where are the two most important areas where I want to feel different? What is one action I can take in each area to step towards better wellness? What will I do to celebrate taking these action steps?

Always remember…

Becoming aware of habits, patterns and obligation energy that keeps you from feeling how you want to feel is a practice. Show yourself compassion and love as you grow - and know that I am here holding space for you.

How can I support you?

Reach out at kat@katsanford.com. I’ll be ready next week with more tips to help you create abundance in your life and your business and would love to connect with you.

PS…As I mentioned at the beginning of this post the concepts shared in this post are based on the concepts in the best-selling book, The Desire Map, written by Danielle LaPorte. The digital version of the book is available on my Resource page here. If you are interested in the self-paced, digital course of The Desire Map click here. And full disclosure…I am an affiliate of both COMMUNE and Danielle LaPorte. This post does contain my affiliate links and I receive a commission that helps me offset the business costs of being an entrepreneur.

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